1- Misleading advertising its an act of using a false statements about a product or service in an advertisement. And convince people by misleading the products to be sold
For example saying a product is better than another but not explaining in what way it is better.
- Example: Activia yogurt stated that it's yogurt had nutritional benefits and other yogurts didn't. But in fact they had to pay $45 million in a class action settlement.
2- the negative side about misleading advertising is when you engage in false advertising, your consumers will perceive you as untrustworthy. Both the customers you already have and any potential new customers will tend to feel like you betrayed them and take their business elsewhere. Your customers won't be loyal anymore and that will ruin your business.
j'espère que t'avoir t'aider :) bonne chance !
