Réponse :
Targeted advertising can be a particularly brutal reminder of trauma because the ads feel so personal and individualized, and because what you search for or browse online can affect the ads you see, creating a feedback loop of pain.
“If targeting is highly accurate, firms invest in advertising more intensively, which can increase the firms’ profits,” the researchers write. “However, when the accuracy is not sufficiently high, firms can be better off relinquishing customer data and engaging instead in non-targeted advertising.”
Besides privacy concerns, targeted ads have also been linked to discriminatory practices. Facebook is currently facing a lawsuit for violating the Fair Housing Act by allowing landlords to tailor their advertisements to certain demographics, while excluding others. Advertisers can choose to exclude families with women and children, disabled veterans, and more from seeing their listings by using Facebook’s vast preset data. While targeted ads are beneficial to making some user’s online experience more relevant, the same technology is used to discriminate against others. And most users are clueless as to how their “liking” of a page on “English as a second language” could keep them from finding housing. Facebook’s algorithm allows advertisers to exclude certain groups through their targeted ads.I have always been under the impression that targeted advertising does more good than harm. Only recently did I truly realize how this type of advertising places harmful privacy infringements on the user. Most marketing campaigns rely on the fact that their company ads will have the greatest click-through-rate when they’re targeted towards specific users. However, there must be a better way to go about targeting advertisements toward specific users because most of the time, user searches are not confidential.
Explications :
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